Understanding Military Spouses
Qualitative marketing research on the military spouse community
The USO engaged Marvin Strategies to make a deep dive into the lives of military spouses. Using human-centered design principles the project to developed themes and insights by visiting a dozen military installations around the world. The final report was the center piece of the USO’s Salute to Military Spouses in November 2018, and the insights gained have been integral to improving existing USO programs and design new initiatives to support military spouses.
Re-imagining Public Lands
Developing a campus for social innovation on an historic site
The Presidio Trust partnered with Marvin Strategies to conduct research for the future utilization of Fort Scott—a century old former military base now operated by the Trust in association with the National Park Service. The report re-imagined Fort Scott as a campus for social innovation and prepared the Trust to request proposals that would define the future of Fort Scott.
Advocating for a Modern Military
Exploring innovative ways to reform defense personnel policies
The Bipartisan Policy Center called on Marvin Strategies to build their Task Force on Defense Personnel. The engagement centered on recruiting diverse and representative task force members from the defense and national security communities, authoring white papers and the final report, and leading a “listening tour” on military bases across the country. Many of the final report’s recommendations have been incorporated into Congressional legislation, appropriations, and defense policy.